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Bronx River Bottling’s branding captures the bold, urban energy of its namesake. The color scheme reflects strength, passion, and authenticity, while the logo’s graphic bottles symbolize craftsmanship and quality. The textured font for “Bronx River” adds a gritty, streetwise edge, embodying the spirit of a city that thrives on flavor and attitude. This design blends tradition with modern intensity, creating a brand that stands out—just like its sauces. The idea was to create a recognizable logo that can be used on different merchandise, including hats, t-sirts and sweatshirts.